Lakeland Electric Supply is a wholesale electrical supply distributor with 30+ years of service in the greater Cleveland area. In 2013 Lakeland came under new ownership.
New owner Brian Karl wanted to refresh the image and brand of his new company as well as strengthen the relationship with their vendors and in the community.
He wanted the company to feel industrial as well as professional, all while keeping the Northeastern Ohio vibe. Branding went through all facets of the business, from new business cards, stationary, order forms, purchase orders, quote forms, new website and a line card to outdoor signage.